Journal of International Business Research and Management Studies

Research Article

The Dark Side of Unplanned Discount Promotions: Examining Its Negative Impact on Brand Image and Sales Performance with the Moderating Role of Perceived Brand Value.

In today’s competitive market, brand strategies must be carefully crafted

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Research Article

Entrepreneurial Competencies and The Performance of Micro, Small, and Medium-Sized Enterprises (MSMES) in Nigeria

Micro, small and medium-sized enterprises (MSMEs) have been known to contribute greatly to the economic wellbeing of the nation through

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